Dominant Reading
In the political ad, Mitt Romney is depicted as a corrupt millionaire. He is immediately presented as a threat to tear up the family. Each individual in the family is elaborated as an example to solidify Samuel L Jackson’s opinion against Romney. The way this ad is presented is that it begins in a comfortable world with the looming idea that Mitt Romney will destroy it.
Oppositional Reading.
The Ad is a very biased one like most political ads presenting a one sided argument. There isn’t any defense on Romney and It presents Obama in a positive light. It doesn’t account for any of Obama’s faults. It talks about Obama sending seals to take care of Bin Laden. It regards that in sending troops, it doesn’t talk about all the lives and money Obama had lost. The ad presents the casual average middleclass American family benefiting from obama’s election. It doesn’t show the other side that might be at a disadvantage from obama’s plans.
All in all, it was a creative interesting ad. But it was very typical political ad.
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